Should you open a Turkish restaurant in Rugby?
Rugby scores 46 out of 100 on our demand index — possible, but competitive. The council currently has 3 Turkish restaurants against an estimated 500 monthly searches for Turkish food, which works out to roughly 19,061 residents for every Turkish restaurant already trading here. The single biggest factor behind that number is residents per restaurant, which ranks higher here than in most other councils in England and Wales. That combination of supply, search interest and population is what the verdict above is based on: Rugby looks possible, but competitive for someone weighing up whether to open a Turkish restaurant in the area, relative to every other council we track.
Read next: How to Open a Turkish Restaurant in the UK in 2026: Step-by-Step Guide
How this score breaks down
How Rugby compares in West Midlands
Rugby ranks 12 of 30 councils in West Midlands by demand score, and 15 of 30 by number of Turkish restaurants. The table below shows its four nearest neighbours by score.
| Council | Demand score | Verdict | Turkish restaurants | Monthly searches |
|---|---|---|---|---|
| Rugby | 46 | Balanced | 3 | 500 |
| Cannock Chase | 47 | Balanced | 3 | 640 |
| Walsall | 43 | Balanced | 8 | 670 |
| Stratford-on-Avon | 43 | Balanced | 3 | 430 |
| Newcastle-under-Lyme | 42 | Balanced | 1 | 320 |
Where the gap is
- Rugby doesn't show an obvious quality or saturation gap: its restaurants average 4.3 Google stars (close to the 4.3-star England & Wales average), and its 3 restaurants look broadly in line with local demand — a balanced market rather than an obvious opening.
The hygiene picture
Of the 3 Turkish food businesses we hold hygiene data for in Rugby, 50% are rated 5 (the top FSA score) and 0% are rated 2 or below, with 0 still awaiting inspection — hygiene standards locally are mixed, leaving room to differentiate on cleanliness.
Where they cluster: Most Turkish restaurants in Rugby sit in CV21 — 3 in CV21.
Restaurants already here
| # | Name | Postcode | Hygiene rating |
|---|---|---|---|
| 01 | Saray Turkish Restaurant | CV21 3DY | 5 |
| 02 | Donr & Gyros | CV21 3PH | 4 |
| 03 | Ottoman Turkish restaurant | CV21 3DY | — |
What it would cost here
Fitting out a 100 m² Turkish restaurant in Rugby with a mid-range fit-out, using our small-town cost assumptions, comes to roughly £174,402 – £348,546 up front. The two largest lines are fit-out & build (£90,000 – £150,000) and kitchen equipment (£20,847 – £76,060).
Open the full cost calculator for Rugby →
Planning estimate only — see the cost calculator for the full breakdown and assumptions.
Frequently asked questions
- How many Turkish restaurants are in Rugby?
- Rugby currently has 3 Turkish restaurants.
- Is there demand for a Turkish restaurant in Rugby?
- Yes — an estimated 500 monthly searches relate to Turkish food in Rugby, giving it a demand score of 46/100.
- What would it cost to open a Turkish restaurant in Rugby?
- A 100 m² restaurant with a mid-range fit-out costs roughly £174,402 – £348,546 to open in Rugby, based on our cost model.
- How does Rugby compare to the rest of West Midlands?
- Rugby scores 46/100 and ranks 12 of 30 in West Midlands. The region's top-scoring council is Birmingham, at 89/100.
Thinking about opening here?
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