About the demand score

Every UK council gets a single demand score from 0 to 100. It's an index that combines local search interest, existing demand, population and overall market size, measured relative to the number of restaurants already serving the area. A higher score means more demand per restaurant — not more restaurants.

What goes into it

The score blends several signals about an area's {cuisine} restaurant market into one number, so no single statistic dominates the picture.

• Local search interest — how much people in the area are searching for Turkish food.
• Existing demand — how much custom current restaurants in the area already attract.
• Population — the size of the general market a restaurant in the area could serve.
• Community — the local Turkish-speaking community is used only as a small supporting signal inside the score, and its size is never shown as a standalone figure anywhere on the site.
• Market size — an overall measure of how big the local opportunity is, so large towns and cities aren't drowned out by smaller, noisier ratios.

Small restaurant counts

Areas with very few restaurants are adjusted so that a tiny denominator doesn't produce a wildly exaggerated ratio. This keeps small markets from distorting the ranking while barely affecting areas that already have many restaurants.

How components are combined

Each component is ranked relative to every other council before being combined, so the final score reflects how an area compares nationally rather than a raw, unbounded number. Our method and weightings are proprietary and reviewed regularly.

Which councils are included

A council only appears in the headline opportunities table if it has enough underlying data to support a genuine opportunity claim. Councils with thinner data are still scored on their own area pages but are left out of the top-ranked list.

Verdicts

The demand score maps to one of three verdicts: "Underserved" means demand looks strong relative to supply, "Balanced" means the two are roughly in line, and "Saturated" means supply already looks ample for the level of demand.

Flags

A council's page can also show one of a small number of flags — for example, that existing restaurants have a notably low average rating, that search interest exists with very few restaurants nearby, or that our restaurant count for that area is a floor rather than an exact figure.

Data and licensing

This site draws on public and commercial data sources, including public sector information and third-party search and business data. Restaurant hygiene data is published under the Open Government Licence v3.0 by the Food Standards Agency. All figures are updated periodically.

Limitations

This score is a decision-support tool, not a guarantee. It relies on third-party data sources that can contain gaps, estimates or occasional classification errors, and in some areas the underlying figures are less complete than others. Treat the score as one input alongside your own research, not a substitute for it.